SUNNY ROCKS TEQUILA SPRITZ
SUNNY ROCKS TEQUILA SPRITZ
Sunny Rocks is a vibrant tequila spritz brand concept inspired by the warm tones, bold spirit, and wild beauty of the Southwest.
VISUAL CONCEPT
From the sun-drenched canyons of New Mexico to the citrus-kissed breeze of a summer night, this brand is all about laid-back adventure and flavor with attitude.
This project explores every touchpoint. From brand identity, can design, packaging, social content, and lifestyle imagery, I aimed to build a world that feels warm, free-spirited, and a little bit wild.
Sunny Rocks is about blending storytelling with a strong visual identity. Every element from the canyon illustration to the custom gradients and bold type was designed to create a cohesive brand experience that feels intentional, adventurous, and full of personality. This project shows how design can bring a flavor, a place, and a vibe to life.
Each Sunny Rocks flavor was designed to evoke a specific mood—through both taste and color. The can colors use bold gradient blends to reflect the flavor's personality and give each sip its own visual identity. Inspired by the Southwest sky, desert fruits, and golden hour light, the palettes are meant to feel as refreshing as the drink inside.
